The first edition of the Travel Congress will focus on the following theme:
Are you and your organisation ready for the future? It’s your move! The travel industry is always in motion, and the number different trends and developments is mind-boggling. What is your organisational focus in the creation of added value for the consumer, and how do you ensure that your organisation is ready for the future in terms of sustainability, technological developments and the rapid growth of tourism? In short, are your vision and strategy future-proof?
Sustainability; a social challenge and a broad concept that also affects the travel industry. How do you respond to this development, how do you implement sustainability in your organisation and where do you start?
What do we focus on, with all these different tools and tactics, both online and offline, and what about interpersonal communication?
How can you efficiently implement the various marketing and communication channels for different target groups in 2019? Technologies are becoming ever smarter: the use of artificial intelligence, but also the use of content marketing and social media remain important for the customer journey.