THEME 2020 TRAVEL CONGRESS

The Travel Congress is the independent knowledge event for the professional travel industry, focusing on exchanging and gathering knowledge, inspiration and networking. The event features a varied, substantive programme, which gives you tools that you can immediately apply in your own field of work. The programme includes several plenary keynotes, break-out sessions, panel discussions and interviews. The second edition of the Travel Congress will focus on the following theme:

CONSUMER OF THE FUTURE!

Who is the traveller of the future and how are we going to meet the needs of this new generation?

The future of travel starts with the changing traveller and the desired customer experience. Digital & seamless travel, with a focus on the human touch, are developments that are essential elements of the customer journey. All organisations in the travel industry try to influence every step of the journey. Where do you start and how do you create the ultimate customer journey and ultimately customer experience?

Data is power and part of your strategy! To get the most out of big data and to be able to respond to your target group, Marketing Automation is the next step. How do you prioritise the next steps and choices within your organisation? How can we reach the traveller of the future, using developments such as Artificial Intelligence (AI) and Voice Search?

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Location

The ‘Supernova’ conference centre is located inside the Jaarbeurs complex and is easily accessible by car and public transport. If you come by car, from the Ring Utrecht, follow the blue ANWB signs for ‘Jaarbeurs’. If you arrive by train, the Jaarbeurs is only a few minutes on foot from Utrecht Central Station.

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