The future of travel starts with the changing traveller and the desired customer experience. Digital and seamless travel, with a focus on the human touch, are developments that are essential elements of the customer journey. All organisations in the travel industry try to influence every step of the journey. Where do you start and how do you create the ultimate customer journey and ultimately customer experience?
Data is power and part of your strategy! To get the most out of big data and to be able to respond to your target group, Marketing Automation is the next step. How do you prioritise the next steps and choices within your organisation? How can we reach the traveller of the future, using developments such as Artificial Intelligence (AI) and Voice Search?