THEME 2019 TRAVEL CONGRESS

The Travel Congress is the independent knowledge event for the professional travel industry, focusing on exchanging and gathering knowledge, inspiration and networking. The event features a varied, substantive programme, which gives you tools that you can immediately apply in your own field of work. The programme includes several plenary keynotes, break-out sessions, panel discussions and interviews. The first edition of the Travel Congress will focus on the following theme:

FUTURE PROOF TRAVEL; IT’S YOUR MOVE!

TRANSFORMATION & TECHNOLOGY | SUSTAINABILITY | MARCOM

Are you and your organisation ready for the future? It’s your move! The travel industry is always in motion, and the number different trends and developments is mind-boggling. What is your organisational focus in the creation of added value for the consumer, and how do you ensure that your organisation is ready for the future in terms of sustainability, technological developments and the rapid growth of tourism? In short, are your vision and strategy future-proof? Sustainability; a social challenge and a broad concept that also affects the travel industry. How do you respond to this development, how do you implement sustainability in your organisation and where do you start? What do we focus on, with all these different tools and tactics, both online and offline, and what about interpersonal communication? How can you efficiently implement the various marketing and communication channels for different target groups in 2019? Technologies are becoming ever smarter: the use of artificial intelligence, but also the use of content marketing and social media remain important for the customer journey.

Programme

We have created a programme full of added value. The main theme comes back time and time again in the programme; both in the keynotes and during the various break-out sessions.

08:30 - 09:15

Welcome

09:30 -09:40

Opening Chairman William Price (ENG)

William Price, Digital Marketing Maverick and MicroAgency Start Up Entrepeneur.

09:45 - 10:30

Transforming Travel (ENG)

The travel industry has the potential to make lasting positive change. What can the industry do to improve it’s impact on society and the environment, while also inspiring more tourists to enjoy sustainable ways of travelling and experiencing the places we visit? Both optimistic and realistic, this is a story of tourism transformed. Drawing together innovative examples from hotels, tours companies and destinations, it offers opportunities to engage positively with everything from overtourism and plastic waste to migration, wellbeing and climate change, and all through developing richer, more authentic ways of experiencing the world.  Jeremy Smith, author Transforming Travel

10:45 - 11:15

Break-out sessions Round 1

You can make a choice which of the break-out sessions you want to attend.

Transformation & Technology

TravelVR: How can Virtual Reality play a role in your customer journey? (ENG)

What makes Virtual Reality different from other media and how can I use it to engage my (potential) audience? Besides practical do’s, don’ts and examples, you will receive an answer to these questions. After the lecture, you will be able to (a) apply VR in a broader media strategy, (b) use the latest research results to understand the possibilities and limits of VR and (c) make a well-considered choice as to whether or not to use VR based on existing briefings and projects. Marnix van Gisbergen, professor digital media concepts

Sustainabilty

Purpose Travel: Trend Update & Workshop (ENG)

The Update ‘Purpose Travel 2019’ brings you up to speed with this growing trend in 10 minutes. What are the latest developments in modes of travel that are good for all those concerned? From tourist to host country. In the Workshop, you will do hands-on PR & communication exercises, dealing with responsible tourism initiatives within your organisation. We start with a number inspiring cases and discuss the PR opportunities for your organisation on the basis of 5 steps. Tessa aan de Stegge, trendwatcher & trendstrateeg

Marcom

Social Branding Basics (NL)

How do you become a human and loved company; in other words, a social brand? How do you get loyal customers, receive open job applications and committed employees? Do people react with understanding when your service was not quite top-notch, and do your customers send photos of themselves using your product? How can you make your social media communication more human? For social brands, this is all quite self-evident, but if your organisation still dreams of making this a reality, the break-out session “Social Branding Basics” can provide you with the first practical principles. Corné Dijkmans, senior researcher Online Marketing & New Media; Breda University of Applied Sciences & Diederick Janssens, Brand Strategist and Business Coach

11:30 - 12:00

Break-out sessions Round 2

You can make a choice which of the break-out sessions you want to attend.

Transformation & Technology

NOS DIGITAL (ENG)

NOS Digital develops new products for various target audiences, using various formats and (digital) channels. What does it take to make such a transformation possible? Lara Ankersmit, Head of Digital at NOS

Sustainability

Panel discussion Sustainability: Directions to climate neutrality in tourism (ENG)

Climate change is one of the most urgent issues in travel & tourism. And the travel industry needs to take its responsibility to reduce the carbon footprint of travelling. On the way to carbon neutrality there will be many challenges ahead for the tourism sector. This interactive panel discussion with experts and the audience will be providing directions to taking practical measures and actions to reducing the carbon footprint of travel. Moderator: Gerben Hardeman, Travel Tomorrow at ANVR: Technology, Customer Experience, Sustainability Panelists: – Jeremy Smith, author Transforming Travel, – Paul Peeters, professor Centre for Sustainability Tourism and Transport – Inka Pieter, Director CSR & Environmental strategy at KLM Royal Dutch Airlines Benelux – Ir. Stephen Hodes, director and co-founder of LA Group/Amsterdam in Progress

Marcom

Online Reputation Management (ENG)

In the present day of reviews and opinions, nowhere is online reputation more important than in the travel industry. Websites such as Booking.com, TripAdvisor et al are a hotel, attraction ordestination’s virtual reception desk. Just as one would not ignore a physical guest, neither should a potential one be. The session will discuss simple ways to integrate and manage online reputation in  the travel industry. Victoria Pearce,  sales, marketing and communications specialist

12:00 - 13:00

Lunch break

13:10 - 13:50

Tomorrows traveller has arrived (ENG)

Technological developments have changed the world in ways never seen before. No aspect of life is unaffected. In the meantime, smart players are taking advantage of the incredible speed at which technology develops nowadays and react to changes in the needs of customers with extraordinary agility and innovative power. The tourism and travel sectors are no exception. Incumbent players risk being overtaken if they do not embrace change and innovation for tomorrow’s traveller. In his presentation, Danny Mekić will not only take you on a journey of innovation, he will also help us understand what the customer of the future looks like and needs. Danny Mekic, Technology and Innovation expert

14:00 - 14:30

Break-out sessions Round 3

You can make a choice which of the break-out sessions you want to attend.

Transformation & Technology

The digital transformation of the largest tourism hub in the Netherlands: focus on the traveller (ENG)

A story about transformation within aviation and dynamic environments where travellers converge. How do you stay relevant, put the customer first, and organise yourself in such a way that you can really make an impact? Vincent Thamm, Agile coach, Royal Schiphol Group

Sustainability

Panel discussion Overtourisme (NL)

How can we as an industry deal with the challenges of the explosive growth of tourism worldwide and specifically in the city of Amsterdam? And how do we strike a good balance between the needs of residents and visitors in this popular tourist city? Everyone talks about it and the newspapers are full of it: overtourism. Overtourism is not an isolated problem, but is the result of the explosive growth of tourism worldwide. Due to the increased popularity of city breaks, the floods of tourists many European cities are faced with create an imbalance between residents and visitors. Amsterdam has to deal with by far the biggest tourist crowds in the Netherlands, in 2016 amounting to 232 hotel stays per day per square kilometre, according to the ‘Trend Report on Tourism, Recreation and Leisure 2017’. In this panel discussion, we want to talk about the challenges of this explosive growth for the city of Amsterdam and the opportunities it also offers. Moderator Isabel Mosk, tourism & destination marketing strategist Panelists: – Ir. Stephen Hodes, director and co-founder of LA Group/Amsterdam in Progress – Drs. Dennis Boutkan, board member Municipality of Amsterdam, tourism – Maaike van der Windt, Head of Aviation Marketing, Cargo & Customer Experience – Jos Vranken, General Director NBTC Holland Marketing

Marcom

The art of letting go (NL)

The Rijksmuseum belongs to everyone How can we make visits more accessible (escape game) and relevant for young visitors (SnapGuide)? When it comes to the digitisation of the collection, with freely usable images in the Rijksstudio, the Rijksmuseum is at the forefront of the museum world. Linda Volkers, Marketing Manager Rijksmuseum

14:45 - 15:15

Break-out sessions Round 4

You can make a choice which of the break-out sessions you want to attend.

Transformation & Technology

St. Maarten - A destination comeback (ENG)

St. Maarten is one of the largest cruise destinations in the world and one of the most popular destinations for American and Canadian tourists in the Caribbean. Tripadvisor proclaimed the country in 2017 as “the best destination of the Kingdom” and rated St. Maarten number 19 of the world. This presentation paints you a picture of how the slogan “BuildBackBetter” helps to improve tourism after hurricane Irma. Almost two thirds of the hotel rooms, 37 beaches and hundreds of restaurants and activities are back in business – and it’s better than ever. Wyb Meijer – executive director of SHTA

Sustainability

Give your innovations wings, 3 practical ideas (NL)

Innovation is difficult enough as it is! How do you ensure that your initiatives and innovation boosters flourish? How do you prevent initiatives from ‘clumsily’ drifting away from your core business? Or that your operations eat up all your resources and attention? Inspire and provide powerful pools. Create tailwind and give your boosters wings! Gijs van den Boom, Co-initiator Travel Impact Lab, founder Acato

Marcom

Panel discussion, Influencer Marketing & Content Makers - strategic implementation (NL)

Influencer Marketing is booming! But how do make Influencer Marketing a part of your marketing strategy? There are all sorts of influencers: from Instagrammers and bloggers to Tweeps and Youtubers. Or do we now use the terms nano, micro, macro and mega influencers? Every niche market, whether it is food, music, fashion, design, sports or travel, has influencers that inspire, motivate and influence their community. What is the status of influencer marketing in the Dutch travel industry? Why should travel companies use influencers? Where do we stand since the rapid rise in popularity of influencer marketing and what will be important in 2019 and the years to come? How do we measure the actual benefits of working with influencers? This panel provides answers and insights into the world of influencer marketing and content makers. Moderator Isabel Mosk, tourism & destination marketing strategist Panelists: – Marloes de Hooge, editor-in-chief of travel blog Travelvalley.nl – Bas van Teylingen, Chief Creative Officer/Partner bij Online Cookie Collective – Andreas Frey, Digital and Experience Marketing Manager – Marijke Slaats, Teamlead Branded Content, TUI Benelux

15:20 - 15:50

TEA BREAK

16:00 - 16:45

The Foodlov pyramid: new consumer needs in food & hospitality (ENG)

Millennials are changing the world of food & hospitality. In their longing search for true values in life, they adopted food as one of their primary definers of modern and urban lifestyle. The new cultus around food shows us how future brands need to adopt to stay relevant for young consumers: radical transparency, sustainability and purpose driven profit are key to stay ahead of the game. Hans Steenbergen Co- founder, managing partner & trendwachter at food inspiration trendagency

16:45 - 17:15

De Speld Live (NL)

De Speld LIVE is a special news show organised by De Speld. This fast-pace show is a combination of reliable news items, reports and interviews. The theme of the 2019 Travel Congress – Future Proof Travel; It’s your move! – will be the main theme of the show. A great way to end the day with a healthy dose of comedy and serious content! Arthur Umbgrove and Michiel Eijsbouts

17:15 - 18:15

Network Cocktail

Speakers

Be inspired by the speakers below!

William Price

Chairman: DIGITAL MARKETING MAVERICK AND MICROAGENCY START UP ENTREPRENEUR

William Price

Chairman: DIGITAL MARKETING MAVERICK AND MICROAGENCY START UP ENTREPRENEUR

Jeremy Smith

author Transforming Travel

Jeremy Smith

author Transforming Travel

Danny Mekic

Technology and innovation expert

Danny Mekic

Technology and innovation expert

Arthur Umbgrove

Arthur Umbgrove

Michiel Eijsbouts

Michiel Eijsbouts

Tessa aan de Stegge

Trend Watcher & Trend Strategist

Tessa aan de Stegge

Trend Watcher & Trend Strategist

Corné Dijkmans

senior researcher Online Marketing & New Media; Breda University of Applied Sciences & Diederick Janssens, Brand Strategist and Business Coach

Corné Dijkmans

senior researcher Online Marketing & New Media; Breda University of Applied Sciences & Diederick Janssens, Brand Strategist and Business Coach

Diederick Janssens

Brand Strategist and Business Coach

Diederick Janssens

Brand Strategist and Business Coach

Lara Ankersmit

Head of Digital at NOS

Lara Ankersmit

Head of Digital at NOS

Marnix van Gisbergen

professor digital media concepts

Marnix van Gisbergen

professor digital media concepts

Gerben Hardeman

Travel Tomorrow at ANVR: Technology, Customer Experience, Sustainability

Gerben Hardeman

Travel Tomorrow at ANVR: Technology, Customer Experience, Sustainability

Paul Peeters

Professor Centre for Sustainability Tourism and Transport

Paul Peeters

Professor Centre for Sustainability Tourism and Transport

Inka Pieter

Director CSR & Environmental strategy at KLM Royal Dutch Airlines

Inka Pieter

Director CSR & Environmental strategy at KLM Royal Dutch Airlines

Bas Liebeek

director public affairs & corporate development at TUI Nederland

Bas Liebeek

director public affairs & corporate development at TUI Nederland

Stephen Hodes

director and co-founder of La Group / Amsterdam in Progress

Stephen Hodes

director and co-founder of La Group / Amsterdam in Progress

Victoria Pearce

sales, marketing and communications specialist

Victoria Pearce

sales, marketing and communications specialist

Vincent Thamm

Agile coach, Royal Schiphol Group

Vincent Thamm

Agile coach, Royal Schiphol Group

Isabel Mosk

tourism & destination marketing strategist.

Isabel Mosk

tourism & destination marketing strategist.

Dennis Boutkan

board member Municipality of Amsterdam, tourism

Dennis Boutkan

board member Municipality of Amsterdam, tourism

Maaike van der Windt

Head of Aviation Marketing, Cargo & Customer Experience

Maaike van der Windt

Head of Aviation Marketing, Cargo & Customer Experience

Jos Vranken

General Director of NBTC Holland Marketing

Jos Vranken

General Director of NBTC Holland Marketing

Linda Volkers

Marketing Manager, Rijksmuseum

Linda Volkers

Marketing Manager, Rijksmuseum

Wyb Meijer

Executive Director of SHTA

Wyb Meijer

Executive Director of SHTA

Gijs van den Boom

Co-initiator Travel Impact Lab, founder Acato

Gijs van den Boom

Co-initiator Travel Impact Lab, founder Acato

Marloes de Hooge

editor-in-chief of travel blog Travelvalley.nl

Marloes de Hooge

editor-in-chief of travel blog Travelvalley.nl

Bas van Teylingen

Chief Creative Officer / partner at Online Cookie Collective

Bas van Teylingen

Chief Creative Officer / partner at Online Cookie Collective

Andreas Frey

Digital and Experience Marketing Manager

Andreas Frey

Digital and Experience Marketing Manager

Marijke Slaats

Teamlead Branded Content, TUI Benelux

Marijke Slaats

Teamlead Branded Content, TUI Benelux

Hans Steenbergen

Co- founder, managing partner & trendwachter at food inspiration trendagency

Hans Steenbergen

Co- founder, managing partner & trendwachter at food inspiration trendagency

Buy your ticket(s)

Early Bird I : 175,- Euro Sold out

EARLY BIRD II : 195,- EURO (limited offer)

Admission for 1 person, lunch & networking gathering included. The Early Bird I tickets for the Travel Congress are sold out. Very limited Early Bird II tickets are now available for € 195,- per person. Order your tickets fast! Regular tickets will cost € 249,- p.p. in presale.

Buy your ticket(s)

REGULAR: 249,- EURO (coming soon)

Exhibitors Vakantiebeurs Are you an exhibitor at Vakantiebeurs 2019? Via your personal account on the Jaarbeurs Service Portal, you can order one single ticket at the reduced rate of €149,00  excl. VAT. Please note; these tickets are not reserved

 

News updates

Organisation

The Travel Congress is organised by Jaarbeurs, and is a joint initiative by Vakantiebeurs and ANVR. The programme has been carefully compiled by these parties, in collaboration with expert partners.

Lobke Elbers, Industry Specialist digitisation and technology in travel, tourism & hospitality & Isabel Mosk, Destination Marketing Strategist, Public Speaker, Tourism & Destination Marketing. They have both earned their spurs in the travel world and have extensive knowledge and experience in the field.

Location

The ‘Supernova’ conference centre is located inside the Jaarbeurs complex and is easily accessible by car and public transport. If you come by car, from the Ring Utrecht, follow the blue ANWB signs for ‘Jaarbeurs’. If you arrive by train, the Jaarbeurs is only a few minutes on foot from Utrecht Central Station.

Partners

In association with