16.00 – 16.45 The ‘Bhutan Story’ – Tourism & Happiness (ENG)
The session will focus on sharing the experience of Bhutan through tourism. Many destinations around the world look up to Bhutan for championing in sustainable and green tourism. Tourism is guided by the policy principle ‘High value, Low volume’. The unique tourism pricing strategy, strict environmental standards, quality accommodation standards, and immersive interpretation standards (guides) play key role in ensuring Brand Bhutan is green and sustainable. Tourism also a very important tool to achieve the country’s goal – Gross National Happiness.
Damcho Rinzin studied Bachelor of Applied Management in Hospitality and Tourism from the University of New Brunswick, Canada and started his career with the then Department of Tourism, Ministry of Trade and Industry as a researcher and marketing officer. During his career as a researcher, he was involved in developing one of the first community-based tourism projects in Bhutan. And later he took the lead role in researching and developing another community-based tourism project in remote communities of Merak & Sakten. These two communities were later opened for tourism.
With double master’s degree from Australia in international tourism and business, he is happy to be playing a key role in marketing and promoting Bhutan. He headed the Tourism Promotion Division (Then Marketing and Promotion Division) of Tourism Council of Bhutan from 2014 – 2018, and the Division is responsible to market and promote Bhutan to visitors. Though it is also his responsibility, he takes keen interest in developing and promoting the unique ‘Brand Bhutan’, which he believes is key in promoting the high-end tourism policy of Bhutan.
Damcho is an aspiring tourism professional, dedicated to contribute in happy to be given the opportunity to take part in every aspect of tourism development in Bhutan